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YMCA CMO Marketing Leaders

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KEYNOTE SPEAKER

DAN HEATH

Dan Heath is the #1 New York Times bestselling co-author (or author) of six beloved business books: Switch, Made to Stick, Decisive, The Power of Moments, Upstream, and his latest book, Reset, which debuted in January 2025. His books have been translated into 35 languages and have sold over 4 million copies worldwide. His writing honors include: One of the best nonfiction books of the year, according to Amazon. One of the best audiobooks of the year, according to Apple. And the Owl Award for Best Business Book of the Year. 


Dan also hosts a Top 5 Apple Careers podcast called: “What It’s Like to Be…” In every episode, he interviews someone from a different profession: a couples therapist, a homicide detective, a cattle rancher, and more. 


Dan has an MBA from Harvard Business School and a BA from the University of Texas at Austin. He lives now in Durham, North Carolina. 

SPEAKERS

CAMERON CADDELL

CAMERON CADDELL

CAMERON CADDELL

Vice President of Ticket Sales & Member Experience for Orlando City Soccer Club

BRUCE HAM

CAMERON CADDELL

CAMERON CADDELL

President & CEO,  YMCA of the Triangle


 Bruce Ham, President and CEO of the YMCA of the Triangle, began his Y journey in 1985 as a part-time bus driver—sparking a lifelong commitment to the organization’s mission. Today, he leads a network of 22 branches and camps serving nearly 250,000 people annually. Appointed CEO in 2023, Bruce is guid

President & CEO,  YMCA of the Triangle


 Bruce Ham, President and CEO of the YMCA of the Triangle, began his Y journey in 1985 as a part-time bus driver—sparking a lifelong commitment to the organization’s mission. Today, he leads a network of 22 branches and camps serving nearly 250,000 people annually. Appointed CEO in 2023, Bruce is guiding the Y’s Vision 2030 strategy, focused on expanding access, strengthening community impact and ensuring everyone feels connected, supported and empowered to live a healthier life. 

SHELBY M. HILL, PHD

SHELBY M. HILL, PHD

SHELBY M. HILL, PHD

Creator of the Leadership Congruence framework 


 Dr. Shelby Hill works with senior leaders to solve what he calls the “leadership identity crisis”—when success on paper doesn’t match how leadership feels in practice. Creator of the Leadership Congruence framework, he helps executives align who they are with how they lead, offering practical tools for more authentic, sustainable leadership. 

AIDA RAMUSOVIC

SHELBY M. HILL, PHD

SHELBY M. HILL, PHD

Assistant Vice President of Marketing at the YMCA of Greater Cincinnati

More speakers to come!


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